The goal of the WMN Initiative is three-fold. Help elite female cyclists realise their goals of a pro career. Increase female participation in cycling through our Ambassador-led rides. And create dedicated female-specific collections and content, produced by women for women. Why? Because we #lovewomenscycling.

Check our our female lead rides in Brisbane @blacksheep__bne

Be it safety, accessibility, or product, women’s cycling is, and always has been, a second thought. We are dedicated to making a difference.